{"id":47451,"date":"2011-12-07T20:17:00","date_gmt":"2011-12-07T18:17:00","guid":{"rendered":"https:\/\/new.palmografos.com\/?p=47451"},"modified":"2011-12-07T20:17:00","modified_gmt":"2011-12-07T18:17:00","slug":"vivvo-12599","status":"publish","type":"post","link":"https:\/\/www.palmografos.com\/?p=47451","title":{"rendered":"Rebranding Greece! – \u039f\u03bc\u03b9\u03bb\u03af\u03b1 \u03c4\u03bf\u03c5 Peter Economides \u03c3\u03c4\u03bf 11\u03bf \u03a3\u03c5\u03bd\u03ad\u03b4\u03c1\u03b9\u03bf “\u0391\u03a1\u0399\u03a3\u03a4\u039f\u03a4\u0395\u039b\u0397\u03a3” (video \u03c3\u03c4\u03b1 \u03b1\u03b3\u03b3\u03bb\u03b9\u03ba\u03ac)"},"content":{"rendered":"

\u039c\u03b9\u03b1 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03bf\u03bc\u03b9\u03bb\u03af\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03c5\u03c1\u03af\u03bf\u03c5 Economides, \u03c0\u03bf\u03c5 \u03b5\u03ba\u03c6\u03c9\u03bd\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b1 \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03b1 \u03c4\u03bf\u03c5 11\u03bf\u03c5 \u0394\u03b9\u03b5\u03b8\u03bd\u03bf\u03cd\u03c2 \u03a3\u03c5\u03bd\u03b5\u03b4\u03c1\u03af\u03bf\u03c5 “\u0391\u03a1\u0399\u03a3\u03a4\u039f\u03a4\u0395\u039b\u0397\u03a3” \u03c4\u03b7\u03c2 \u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae\u03c2 \u0395\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u0394\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7\u03c2 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03c4\u03b7 \u0398\u03b5\u03c3\u03c3\u03b1\u03bb\u03bf\u03bd\u03af\u03ba\u03b7, 10-11 \u039d\u03bf\u03b5\u03bc\u03b2\u03c1\u03af\u03bf\u03c5 2011.<\/span><\/strong><\/p>\n

\u03a4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b5\u03b4\u03c1\u03af\u03bf\u03c5 \u03ae\u03c4\u03b1\u03bd “Rebranding Greece”.<\/span><\/p>\n

“Rebranding Greece” \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03b1\u03c3\u03c4\u03b5\u03af, “\u0391\u03bb\u03bb\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03b7\u03c2 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1\u03c2”.<\/span><\/p>\n


<\/span><\/p>\n

“Is it rebranding Greece or is it rebranding Greeks?<\/span><\/em><\/p>\n

…Brand is what people think of you, nothing more, nothing less. That’ s all it is!<\/span><\/em><\/p>\n

Branding is the process of managing your brand.<\/span><\/em><\/p>\n

Greece is one of the greatest brands that has never been branded!<\/span><\/em><\/p>\n

Valery Giscard d’ Estaign: “Europe without Greece is like a child without birth cerificate”…<\/span><\/span><\/em><\/p>\n

Greece’s logo has changed 14 times since 1990.<\/span><\/em><\/p>\n

16 times we have changed our campaign.<\/span><\/em><\/p>\n

Why?<\/span><\/em><\/p>\n

That’s got to stop.<\/span><\/em><\/p>\n

Apple has never changed its logo, nor has Coca Cola, ever.<\/span><\/em><\/p>\n

\u0397 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03b7\u03c2 \u03c7\u03ce\u03c1\u03b1\u03c2 \u03bc\u03b1\u03c2 (brand) \u03c3\u03c4o internet, \u03c8\u03ac\u03c7\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03b7 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ae \u03c4\u03b7\u03c2 Google, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03c5\u03c0\u03c4\u03b9\u03ba\u03ae. \u03a0\u03c1\u03ce\u03c4\u03bf \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf “Greece Crisis”, \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf \u03c4\u03bf “Zorba the Greek” \u03ba\u03b1\u03b9 \u03c4\u03c1\u03af\u03c4\u03bf \u03c4\u03bf “greek corruption”.<\/span><\/em><\/div>\n
\u0397 \u0391\u03c1\u03c7\u03b1\u03af\u03b1 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1 \u03ba\u03b1\u03b9 \u03b7 \u0391\u03ba\u03c1\u03cc\u03c0\u03bf\u03bb\u03b7 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bc\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03c0\u03cc\u03c3\u03bf \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b6\u03b7\u03bc\u03b9\u03ac \u03ad\u03c7\u03b5\u03b9 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03b7\u03c2 \u03c7\u03ce\u03c1\u03b1\u03c2 \u03c4\u03b1 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1…”<\/span><\/em><\/div>\n

<\/span><\/div>\n

\u039f Peter Economides<\/strong> \u03b3\u03b5\u03bd\u03bd\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b7 \u039d\u03cc\u03c4\u03b9\u03bf \u0391\u03c6\u03c1\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03ac \u03b6\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b1 \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1. \u0395\u03af\u03bd\u03b1\u03b9 Global Brand and Communications Consultant \u03bc\u03b5 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03c0\u03bf\u03c1\u03b5\u03af\u03b1 \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2.<\/span><\/p>\n

M\u03b5 \u03b4\u03b9\u03b5\u03b8\u03bd\u03ae \u03c0\u03b5\u03af\u03c1\u03b1, \u03ad\u03c7\u03b5\u03b9 \u03b5\u03bc\u03c0\u03bd\u03b5\u03c5\u03c3\u03c4\u03b5\u03af \u03ba\u03b1\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b3\u03bd\u03c9\u03c3\u03c4\u03ac \u03bc\u03cc\u03c4\u03bf \u03bc\u03b5\u03b3\u03ac\u03bb\u03c9\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b9\u03ce\u03bd (Coca Cola, Apple, Audi, Volkswagen, Heineken, Pepsi-Cola, International Olympic Committee, Seychelles Tourism, Antenna, Sigma, \u03a4\u03c1\u03ac\u03c0\u03b5\u03b6\u03b1 \u039a\u03cd\u03c0\u03c1\u03bf\u03c5 \u03ba.\u03b1.).<\/p>\n

\u03a4\u03bf 1991 \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c4\u03bf\u03c5 \u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03bf\u03cd \u039f\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd \u03a4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd \u00abGreece chosen by Gods\u00bb.<\/span><\/p>\n

\u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03b5\u03c5\u03c7\u03b1\u03c1\u03b9\u03c3\u03c4\u03af\u03b5\u03c2 \u03c3\u03c4\u03b7\u03bd \u03ba\u03c5\u03c1\u03af\u03b1 \u0395\u03bb\u03ad\u03bd\u03b7 \u0396\u03b1\u03c7\u03b1\u03c1\u03ac\u03ba\u03b7, \u03c0\u03bf\u03c5 \u03bc\u03b1\u03c2 \u03b3\u03bd\u03c9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03b7\u03bd \u03bf\u03bc\u03b9\u03bb\u03af\u03b1.<\/span><\/em><\/p>\n

\n<\/object><\/p>\n","protected":false},"excerpt":{"rendered":"

\u039c\u03b9\u03b1 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03bf\u03bc\u03b9\u03bb\u03af\u03b1 \u03c4\u03bf\u03c5 \u03ba\u03c5\u03c1\u03af\u03bf\u03c5 Economides, \u03c0\u03bf\u03c5 \u03b5\u03ba\u03c6\u03c9\u03bd\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b1 \u03c0\u03bb\u03b1\u03af\u03c3\u03b9\u03b1 \u03c4\u03bf\u03c5 11\u03bf\u03c5 \u0394\u03b9\u03b5\u03b8\u03bd\u03bf\u03cd\u03c2 \u03a3\u03c5\u03bd\u03b5\u03b4\u03c1\u03af\u03bf\u03c5 “\u0391\u03a1\u0399\u03a3\u03a4\u039f\u03a4\u0395\u039b\u0397\u03a3” \u03c4\u03b7\u03c2 \u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae\u03c2 \u0395\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u0394\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7\u03c2 \u0395\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03c4\u03b7 \u0398\u03b5\u03c3\u03c3\u03b1\u03bb\u03bf\u03bd\u03af\u03ba\u03b7, 10-11 \u039d\u03bf\u03b5\u03bc\u03b2\u03c1\u03af\u03bf\u03c5 2011. \u03a4\u03bf \u03b8\u03ad\u03bc\u03b1 \u03c4\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b5\u03b4\u03c1\u03af\u03bf\u03c5 \u03ae\u03c4\u03b1\u03bd “Rebranding Greece”. “Rebranding Greece” \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03b1\u03c3\u03c4\u03b5\u03af, “\u0391\u03bb\u03bb\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03b7\u03c2 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1\u03c2”. “Is it rebranding Greece or is it rebranding Greeks? …Brand is what […]<\/p>\n","protected":false},"author":1,"featured_media":80354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[4721],"class_list":["post-47451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vivvo-category-21486","tag-4721"],"_links":{"self":[{"href":"https:\/\/www.palmografos.com\/index.php?rest_route=\/wp\/v2\/posts\/47451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.palmografos.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.palmografos.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.palmografos.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.palmografos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=47451"}],"version-history":[{"count":1,"href":"https:\/\/www.palmografos.com\/index.php?rest_route=\/wp\/v2\/posts\/47451\/revisions"}],"predecessor-version":[{"id":130242,"href":"https:\/\/www.palmografos.com\/index.php?rest_route=\/wp\/v2\/posts\/47451\/revisions\/130242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.palmografos.com\/index.php?rest_route=\/wp\/v2\/media\/80354"}],"wp:attachment":[{"href":"https:\/\/www.palmografos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=47451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.palmografos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=47451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.palmografos.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=47451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}