{"id":71809,"date":"2022-11-28T17:08:00","date_gmt":"2022-11-28T15:08:00","guid":{"rendered":"https:\/\/new.palmografos.com\/?p=71809"},"modified":"2022-11-28T17:08:00","modified_gmt":"2022-11-28T15:08:00","slug":"vivvo-37105","status":"publish","type":"post","link":"https:\/\/www.palmografos.com\/?p=71809","title":{"rendered":"\u0392\u03af\u03ba\u03bf\u03c2: \u0397 \u03b8\u03b5\u03b1\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c0\u03bf\u03c1\u03b5\u03af\u03b1 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1&#8230; \u03c4\u03c1\u03b5\u03bb\u03ae \u03b9\u03b4\u03ad\u03b1 \u03c9\u03c2 \u03c4\u03bf\u03bd \u03c4\u03b6\u03af\u03c1\u03bf \u03c4\u03c9\u03bd 100 \u03b5\u03ba\u03b1\u03c4."},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-size: large\">\u00a0&#8211; \u039d\u03ad\u03b1 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 22 \u03b5\u03ba\u03b1\u03c4.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\"><br \/><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u039c\u03b5 \u03bd\u03ad\u03b1 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u20ac22 \u03b5\u03ba\u03b1\u03c4. \u03c3\u03c4\u03bf \u039a\u03b1\u03bb\u03c0\u03ac\u03ba\u03b9 \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c4\u03bf\u03c5 HoReCa, \u03c4\u03b7 \u03bb\u03b5\u03b3\u03cc\u03bc\u03b5\u03bd\u03b7 \u03ba\u03c1\u03cd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03cc\u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03c7\u03b5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 &#8211; \u039f \u03b9\u03b4\u03c1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2, \u03a0\u03ad\u03c4\u03c1\u03bf\u03c2 \u03a3\u03b5\u03c0\u03b5\u03c4\u03ac\u03c2, \u03be\u03b5\u03ba\u03b9\u03bd\u03ce\u03bd\u03c4\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c3\u03c4\u03c1\u03bf\u03c6\u03ae \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03bf\u03c5\u03c2 \u03c0\u03bf\u03bb\u03c5\u03b5\u03b8\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c0\u03c1\u03b9\u03bd 30 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u00ab\u03c0\u03bf\u03cd \u03c0\u03b1\u03c2 \u03bd\u03b1 \u03c4\u03b1 \u03b2\u03ac\u03bb\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd Pepsi\u00bb, \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u00ab\u03ba\u03b1\u03bc\u03b1\u03c1\u03ce\u03bd\u03b5\u03b9\u00bb \u03cc\u03c4\u03b9 \u03b7 \u0397\u03c0\u03b5\u03b9\u03c1\u03c9\u03c4\u03b9\u03ba\u03ae \u0392\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b1 \u0395\u03bc\u03c6\u03b9\u03b1\u03bb\u03ce\u03c3\u03b5\u03c9\u03bd \u0391.\u0395. \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03b7 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03bc\u03b7 \u03b1\u03bb\u03ba\u03bf\u03bf\u03bb\u03bf\u03cd\u03c7\u03c9\u03bd \u03c0\u03bf\u03c4\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03c0\u03af\u03c3\u03c9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd Coca-Cola 3E\u00bb<\/span><\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u039c\u03ac\u03ba\u03b7\u03c2 \u0391\u03c0\u03bf\u03c3\u03c4\u03cc\u03bb\u03bf\u03c5<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u03a6\u03c9\u03c4\u03bf: \u0397 \u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1 \u03a3\u03b5\u03c0\u03b5\u03c4\u03ac<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u039f \u03a0\u03ad\u03c4\u03c1\u03bf\u03c2 \u03a3\u03b5\u03c0\u03b5\u03c4\u03ac\u03c2 \u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03cd\u03b6\u03c5\u03b3\u03cc \u03c4\u03bf\u03c5 \u0395\u03bb\u03ad\u03bd\u03b7 \u0398\u03b5\u03bf\u03c7\u03ac\u03c1\u03b7, \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b1\u03bd \u03c0\u03c1\u03b9\u03bd \u03b1\u03c0\u03cc 30 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03bc\u03b5 \u03bc\u03af\u03b1 \u00ab\u03c4\u03c1\u03b5\u03bb\u03ae\u00bb, \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03ae \u03b5\u03ba\u03b5\u03af\u03bd\u03b7, \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b9\u03b4\u03ad\u03b1: \u039d\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bd \u03b5\u03c1\u03b3\u03bf\u03c3\u03c4\u03ac\u03c3\u03b9\u03bf \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b9\u03b1\u03bb\u03ce\u03bd\u03b5\u03b9 \u03bd\u03b5\u03c1\u03cc, \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bc\u03af\u03b1 \u03b5\u03ba \u03c4\u03c9\u03bd \u03c0\u03b7\u03b3\u03ce\u03bd \u03c4\u03c9\u03bd \u0396\u03b1\u03b3\u03bf\u03c1\u03bf\u03c7\u03c9\u03c1\u03af\u03c9\u03bd, \u03c4\u03b7\u03bd \u0392\u03af\u03ba\u03bf\u03c2.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u039f \u03b9\u03b4\u03c1\u03c5\u03c4\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2, \u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b3\u03bd\u03c9\u03c3\u03c4\u03ae \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03bc\u03b5 \u03c4\u03bf brand \u00ab\u0392\u03af\u03ba\u03bf\u03c2\u00bb, \u03b8\u03c5\u03bc\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c7\u03b8\u03b5\u03c2 \u03c3\u03b5 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ae \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03bf\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ae \u03b5\u03ba\u03b4\u03ae\u03bb\u03c9\u03c3\u03b7 \u03c3\u03c4\u03b1 \u0393\u03b9\u03ac\u03bd\u03bd\u03b5\u03bd\u03b1, \u03bc\u03b5 \u03b1\u03c6\u03bf\u03c1\u03bc\u03ae \u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03bd\u03ad\u03bf\u03c5 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03bf\u03c5 \u03c3\u03c4\u03bf \u039a\u03b1\u03bb\u03c0\u03ac\u03ba\u03b9, \u03c4\u03b1 \u03bb\u03cc\u03b3\u03b9\u03b1 \u03c3\u03c4\u03b5\u03bb\u03ad\u03c7\u03bf\u03c5\u03c2 \u03c0\u03bf\u03bb\u03c5\u03b5\u03b8\u03bd\u03b9\u03ba\u03ae\u03c2 \u03c0\u03bf\u03c5 \u03c4\u03bf\u03c5 \u03b5\u03af\u03c7\u03b5 \u03c0\u03b5\u03b9 \u03c4\u03cc\u03c4\u03b5: \u00ab\u03c0\u03bf\u03cd \u03c0\u03b1\u03c2 \u03bd\u03b1 \u03c4\u03b1 \u03b2\u03ac\u03bb\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd Pepsi\u00bb, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03ba\u03c5\u03c1\u03b9\u03b1\u03c1\u03c7\u03bf\u03cd\u03c3\u03b5 \u03c4\u03cc\u03c4\u03b5 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03bd\u03b5\u03c1\u03bf\u03cd.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u03a3\u03ae\u03bc\u03b5\u03c1\u03b1, 30 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03bc\u03b5\u03c4\u03ac, \u00ab\u03ba\u03b1\u03bc\u03b1\u03c1\u03ce\u03bd\u03b5\u03b9\u00bb \u03cc\u03c4\u03b9 \u03b7 \u0397\u03c0\u03b5\u03b9\u03c1\u03c9\u03c4\u03b9\u03ba\u03ae \u0392\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b1 \u0395\u03bc\u03c6\u03b9\u03b1\u03bb\u03ce\u03c3\u03b5\u03c9\u03bd \u0391.\u0395. (\u0392\u03af\u03ba\u03bf\u03c2) \u03b5\u03af\u03bd\u03b1\u03b9 \u00ab\u03b7 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03bc\u03b7 \u03b1\u03bb\u03ba\u03bf\u03bf\u03bb\u03bf\u03cd\u03c7\u03c9\u03bd \u03c0\u03bf\u03c4\u03ce\u03bd \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1, \u03c0\u03af\u03c3\u03c9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd Coca-Cola 3E\u00bb.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0397 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u00ab\u03c4\u03c1\u03ad\u03c7\u03b5\u03b9\u00bb \u03c6\u03ad\u03c4\u03bf\u03c2 \u03bc\u03b5 \u03c1\u03c5\u03b8\u03bc\u03bf\u03cd\u03c2, \u03c0\u03ad\u03c1\u03b9\u03be \u03c4\u03bf\u03c5 18%-20% \u03b1\u03bd\u03b5\u03b2\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03ba\u03cd\u03ba\u03bb\u03bf \u03b5\u03c1\u03b3\u03b1\u03c3\u03b9\u03ce\u03bd \u03c0\u03ac\u03bd\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b1 100 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce. \u0395\u03af\u03bd\u03b1\u03b9 \u03b4\u03b5 \u03b1\u03be\u03b9\u03bf\u03c3\u03b7\u03bc\u03b5\u03af\u03c9\u03c4\u03bf \u03cc\u03c4\u03b9 \u03c4\u03b1 PL \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c0\u03bb\u03ad\u03bf\u03bd \u03bc\u03cc\u03bb\u03b9\u03c2 \u03c4\u03bf 12% \u03c4\u03bf\u03c5 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03bf\u03cd \u03c4\u03b6\u03af\u03c1\u03bf\u03c5, \u03cc\u03c4\u03b1\u03bd \u03c0\u03b1\u03bb\u03b1\u03b9\u03cc\u03c4\u03b5\u03c1\u03b1 \u03ae\u03c4\u03b1\u03bd \u03c4\u03bf 35%.<\/span><\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<p style=\"text-align: justify\"><strong><span style=\"font-size: large\">\u0397 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03c3\u03c4\u03bf \u039a\u03b1\u03bb\u03c0\u03ac\u03ba\u03b9<\/span><\/strong><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0397 \u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1 \u03a3\u03b5\u03c0\u03b5\u03c4\u03ac, \u03bc\u03b9\u03b1 \u03b4\u03b5\u03bc\u03ad\u03bd\u03b7 \u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03c6\u03b9\u03c7\u03c4\u03ae \u03bf\u03bc\u03ac\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03c6\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c9\u03c2 \u03b4\u03bf\u03c5\u03bb\u03b5\u03cd\u03b5\u03b9 \u03c3\u03b1\u03bd&#8230; \u03ba\u03b1\u03bb\u03bf\u03bb\u03b1\u03b4\u03c9\u03bc\u03ad\u03bd\u03b7 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ae, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c5\u03c0\u03b5\u03c1\u03ae\u03c6\u03b1\u03bd\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bd\u03ad\u03b1 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7, \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03bf\u03cd \u03cd\u03c8\u03bf\u03c5\u03c2 22 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce, \u03c0\u03bf\u03c5 \u03bf\u03bb\u03bf\u03ba\u03bb\u03ae\u03c1\u03c9\u03c3\u03b5 \u03c3\u03c4\u03bf \u039a\u03b1\u03bb\u03c0\u03ac\u03ba\u03b9.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u039f \u03a0\u03ad\u03c4\u03c1\u03bf\u03c2 \u03a3\u03b5\u03c0\u03b5\u03c4\u03ac\u03c2, \u03b8\u03c5\u03bc\u03ae\u03b8\u03b7\u03ba\u03b5 \u03c7\u03b8\u03b5\u03c2 \u03cc\u03c4\u03b9 \u03c5\u03c0\u03ae\u03c1\u03c7\u03b1\u03bd \u03ad\u03bd\u03c4\u03bf\u03bd\u03b5\u03c2 \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03c7\u03ce\u03c1\u03b7\u03c3\u03b7 \u03b5\u03ba\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd 60 \u03c3\u03c4\u03c1\u03b5\u03bc\u03bc\u03ac\u03c4\u03c9\u03bd \u03b1\u03c0\u03cc \u03c4\u03b7 \u0394\u03b7\u03bc\u03bf\u03c4\u03b9\u03ba\u03ae \u0391\u03c1\u03c7\u03ae, \u03c3\u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1\u2026 \u00ab\u03b2\u03bf\u03c3\u03ba\u03bf\u03cd\u03c3\u03b1\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 200 \u03c0\u03c1\u03cc\u03b2\u03b1\u03c4\u03b1\u00bb.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u03a0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b5 \u03cc\u03c4\u03b9 \u03bf \u03b4\u03ae\u03bc\u03b1\u03c1\u03c7\u03bf\u03c2 \u03b4\u03b5\u03bd \u03b5\u03bd\u03ad\u03b4\u03c9\u03c3\u03b5 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc \u03c0\u03bf\u03c5 \u03ad\u03b3\u03b9\u03bd\u03b5 \u03c0\u03b1\u03c1\u03b1\u03c7\u03c9\u03c1\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03ad\u03ba\u03c4\u03b1\u03c3\u03b7 \u03b1\u03bd\u03c4\u03af \u03c4\u03b9\u03bc\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 50.000 \u03b5\u03c5\u03c1\u03ce \u03ba\u03b1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03bf \u0394\u03ae\u03bc\u03bf\u03c2 \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 200.000 \u03b5\u03c5\u03c1\u03ce \u03b5\u03c4\u03b7\u03c3\u03af\u03c9\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ac\u03b4\u03b5\u03b9\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u03bd\u03b5\u03c1\u03bf\u03cd. \u03a3\u03c5\u03bc\u03c0\u03bb\u03ae\u03c1\u03c9\u03c3\u03b5 \u03b4\u03b5 \u03cc\u03c4\u03b9 \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03c7\u03c1\u03ae\u03bc\u03b1\u03c4\u03b1 \u03c0\u03b1\u03af\u03c1\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bf \u0394\u03ae\u03bc\u03bf\u03c2 \u0399\u03c9\u03b1\u03bd\u03bd\u03b9\u03c4\u03ce\u03bd.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0393\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7, \u03bf \u039a\u03c9\u03bd\u03c3\u03c4\u03b1\u03bd\u03c4\u03af\u03bd\u03bf\u03c2 \u03a3\u03b5\u03c0\u03b5\u03c4\u03ac\u03c2, sales &amp; marketing director \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2, \u03b1\u03bd\u03ad\u03c6\u03b5\u03c1\u03b5 \u03cc\u03c4\u03b9 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b4\u03cd\u03bf \u03b3\u03c1\u03b1\u03bc\u03bc\u03ce\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2 \u03b3\u03b9\u03b1 \u03b1\u03bd\u03b1\u03c8\u03c5\u03ba\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b5\u03c2.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0391\u03c0\u03cc \u03b3\u03c5\u03b1\u03bb\u03af: \u03bc\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03ae \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 20.000 \u03c6\u03b9\u03b1\u03bb\u03ce\u03bd \u03c4\u03b7\u03bd \u03ce\u03c1\u03b1<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0391\u03c0\u03cc \u03b1\u03bb\u03bf\u03c5\u03bc\u03af\u03bd\u03b9\u03bf: \u03bc\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03ae \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 42.000 \u03c6\u03b9\u03b1\u03bb\u03ce\u03bd \u03c4\u03b7\u03bd \u03ce\u03c1\u03b1<\/span><\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<p style=\"text-align: justify\"><strong><span style=\"font-size: large\">\u0395\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c4\u03bf\u03c5 HoReCa<\/span><\/strong><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0397 \u0392\u03af\u03ba\u03bf\u03c2, \u03c3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03ba. \u03a3\u03b5\u03c0\u03b5\u03c4\u03ac, \u03b8\u03b1 \u03b5\u03c3\u03c4\u03b9\u03ac\u03c3\u03b5\u03b9 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c4\u03bf\u03c5 HoReCa, \u03c4\u03b7 \u03bb\u03b5\u03b3\u03cc\u03bc\u03b5\u03bd\u03b7 \u03ba\u03c1\u03cd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03cc\u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03c7\u03b5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0397 \u03bd\u03ad\u03b1 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03b8\u03b1 \u03c7\u03b1\u03c1\u03af\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03b6\u03c9\u03ae\u03c2 \u03c3\u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03be\u03b1\u03b3\u03c9\u03b3\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03b5:<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u039a\u03cd\u03c0\u03c1\u03bf\u03c2<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0393\u03b5\u03c1\u03bc\u03b1\u03bd\u03af\u03b1<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0397\u03a0\u0391<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u03a7\u03ce\u03c1\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03c4\u03bf \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03bf \u03c4\u03b7\u03c2 \u03bf\u03bc\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1\u03c2<\/span><\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<p style=\"text-align: justify\"><strong><span style=\"font-size: large\">\u00ab\u0395\u03be\u03b5\u03bb\u03b9\u03c3\u03c3\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u2026 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2\u00bb<\/span><\/strong><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0395\u03bd\u03b1\u03c2 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03b5\u03ba\u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ac\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1, \u03bf \u03a0\u03b1\u03cd\u03bb\u03bf\u03c2 \u03a3\u03b5\u03c0\u03b5\u03c4\u03ac\u03c2 (\u03bc\u03b1\u03b6\u03af \u03bc\u03b5 \u03c4\u03bf \u03c4\u03c1\u03af\u03c4\u03bf \u03c0\u03b1\u03b9\u03b4\u03af \u03c4\u03c9\u03bd \u03b9\u03b4\u03c1\u03c5\u03c4\u03ce\u03bd, \u03c4\u03bf\u03bd \u03a1\u03b7\u03b3\u03af\u03bd\u03bf \u03a3\u03b5\u03c0\u03b5\u03c4\u03ac), \u03b1\u03bd\u03ad\u03c6\u03b5\u03c1\u03b5 \u03cc\u03c4\u03b9 \u00ab\u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b2\u03ac\u03b8\u03bc\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03c5\u03bd\u03b1\u03c4\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd \u03bc\u03b1\u03c2, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b8\u03b1 \u03bc\u03b1\u03c2 \u03b1\u03bd\u03bf\u03af\u03be\u03b5\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03b5\u03bd\u03c4\u03cc\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03ba\u03c4\u03cc\u03c2 \u03c3\u03c5\u03bd\u03cc\u03c1\u03c9\u03bd\u00bb.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u03a0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c3\u03b5 \u03b4\u03b5 \u03bc\u03b5 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03cc\u03c4\u03b9 \u00ab\u03b5\u03be\u03b5\u03bb\u03b9\u03c3\u03c3\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2, \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03c5\u03bb\u03bb\u03ad\u03b3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b5 \u03cc\u03bb\u03bf \u03c4\u03bf \u03c6\u03ac\u03c3\u03bc\u03b1 \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03bf\u03c4\u03ae\u03c4\u03c9\u03bd \u03bc\u03b1\u03c2. \u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b1 logistics, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03be\u03bf\u03b9\u03ba\u03bf\u03bd\u03cc\u03bc\u03b7\u03c3\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2. \u039d\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03ad\u03c4\u03c3\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03b3\u03c7\u03ac\u03bd\u03bf\u03c5\u03bc\u03b5 \u03ad\u03b3\u03ba\u03b1\u03b9\u03c1\u03b7 \u03b4\u03b9\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03c0\u03c1\u03bf\u03b2\u03bb\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03ae\u03c4\u03b1\u03bd \u03bf\u03c1\u03b1\u03c4\u03ac \u03c0\u03c1\u03b9\u03bd -\u03bd\u03b1 \u03b5\u03af\u03bc\u03b1\u03c3\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03b2\u03ae\u03bc\u03b1 \u03bc\u03c0\u03c1\u03bf\u03c3\u03c4\u03ac\u00bb.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03a0\u03b1\u03cd\u03bb\u03bf \u03a3\u03b5\u03c0\u03b5\u03c4\u03ac, \u00ab\u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1\u03c2 \u03b5\u03be\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03b6\u03b5\u03b9 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03ac\u03bb\u03bb\u03c9\u03bd \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03b2\u03ad\u03bb\u03c4\u03b9\u03c3\u03c4\u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03c4\u03c9\u03bd \u03b3\u03c1\u03b1\u03bc\u03bc\u03ce\u03bd \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2, \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae\u03c2, \u03b5\u03bd\u03b4\u03c5\u03bd\u03ac\u03bc\u03c9\u03c3\u03b7 \u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd \u03bc\u03b5 \u03bd\u03ad\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03b3\u03b9\u03b1 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c3\u03c0\u03b1\u03c4\u03ac\u03bb\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c0\u03cc\u03c1\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2\u00bb.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u03a3\u03c4\u03b1 \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b8\u03b1 \u03b4\u03c1\u03bf\u03bc\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03b9 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c8\u03b7\u03c6\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03b5\u03b9\u03c0\u03ce\u03b8\u03b7\u03ba\u03b5, \u00ab\u03b7 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03b1\u03ba\u03ae \u03b1\u03b2\u03b5\u03b2\u03b1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b1\u03c0\u03b1\u03b9\u03c4\u03b5\u03af \u03c4\u03b1\u03c7\u03cd\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c5\u03b5\u03bb\u03b9\u03be\u03af\u03b1 \u03c3\u03b5 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03ba\u03b1\u03b9 \u03b5\u03c6\u03bf\u03b4\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b1\u00bb.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03cc\u03bd\u03b9\u03c3\u03b5 \u03bf \u03a0\u03b1\u03cd\u03bb\u03bf\u03c2 \u03a3\u03b5\u03c0\u03b5\u03c4\u03ac\u03c2, \u00ab\u03b8\u03b1 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2. \u039d\u03b1 \u03c6\u03ad\u03c1\u03bf\u03c5\u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03b4\u03bf\u03c5\u03bb\u03ad\u03c8\u03bf\u03c5\u03bd \u03c3\u03c4\u03b7 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b1. \u03a4\u03b1 \u0393\u03b9\u03ac\u03bd\u03bd\u03b5\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03bc\u03b9\u03b1 \u03c1\u03b1\u03b3\u03b4\u03b1\u03af\u03b1 \u03b1\u03bd\u03b5\u03c1\u03c7\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae, \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03b5\u03b9 \u03ad\u03bd\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03b9\u03ba\u03bf\u03cd\u03c2 \u03ba\u03cc\u03bc\u03b2\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03c7\u03ce\u03c1\u03b1\u03c2 \u03bc\u03b1\u03c2\u00bb.<\/span><\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<p style=\"text-align: justify\"><strong><span style=\"font-size: large\">\u03a3\u03c4\u03bf 7,1% \u03c4\u03bf \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03c3\u03c4\u03b1 \u03b1\u03bd\u03b1\u03c8\u03c5\u03ba\u03c4\u03b9\u03ba\u03ac<\/span><\/strong><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0393\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b5 \u03cc,\u03c4\u03b9 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c3\u03c4\u03b1 \u03b1\u03bd\u03b1\u03c8\u03c5\u03ba\u03c4\u03b9\u03ba\u03ac, \u03b7 \u03b1\u03b3\u03bf\u03c1\u03ac \u03b5\u03bc\u03c6\u03ac\u03bd\u03b9\u03c3\u03b5 \u03c3\u03c4\u03bf 9\u03bc\u03b7\u03bd\u03bf \u03bc\u03b9\u03b1 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03ac\u03be\u03b7\u03c2 \u03c4\u03bf\u03c5 1,4%, \u03b5\u03bd\u03ce, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b7 \u0394\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b7\u03c0\u03b5\u03b9\u03c1\u03ce\u03c4\u03b9\u03ba\u03b7\u03c2 \u03b2\u03b9\u03bf\u03bc\u03b7\u03c7\u03b1\u03bd\u03af\u03b1\u03c2, \u03c4\u03bf brand B\u03af\u03ba\u03bf\u03c2 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c7\u03b8\u03b7\u03ba\u03b5 \u03bc\u03b5 10,2% (\u03c3\u03b5 \u03b1\u03be\u03af\u03b1). \u039c\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03bb\u03af\u03b3\u03b1 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03b1\u03c0\u03cc 2014, \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf 7,1% \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c0\u03bf\u03c5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b5\u03b4\u03c1\u03b1\u03b9\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c2.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03b1\u03c1\u03ad\u03b8\u03b5\u03c3\u03b5 \u03b7 \u03b4\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2, \u03c3\u03c4\u03bf \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u03bb\u03b9\u03b1\u03bd\u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf, \u03b5\u03be\u03b1\u03b9\u03c1\u03bf\u03c5\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b7\u03b3\u03ad\u03c4\u03b9\u03b4\u03b1\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2, \u03c4\u03b7\u03c2 Coca-Cola 3E, \u03c4\u03b1 \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03b1 \u03c3\u03c4\u03bf \u03b5\u03bd\u03bd\u03b5\u03ac\u03bc\u03b7\u03bd\u03bf \u03ad\u03c7\u03bf\u03c5\u03bd \u03c9\u03c2 \u03b5\u03be\u03ae\u03c2 (\u03c3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03cc\u03b3\u03ba\u03c9\u03bd):<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u039c\u03b5\u03c1\u03af\u03b4\u03b9\u03b1 \u03c3\u03b5 \u03cc\u03b3\u03ba\u03bf\u03c5\u03c2 (\u03a3\u0395\u03a0 2022)<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u039b\u03bf\u03c5\u03be: 9,1%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">Pepsico: 7,7%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0392\u03af\u03ba\u03bf\u03c2: 7,1%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">Green Cola: 3,6%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0395\u03a8\u0391: 1,7%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">Cola<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0395\u03b9\u03b4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1 \u03c3\u03b5 \u03cc,\u03c4\u03b9 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 cola, \u03b7 \u0392\u03af\u03ba\u03bf\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c4\u03c1\u03af\u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf 6,4%, \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03b7\u03c2 \u03c6\u03ad\u03c4\u03bf\u03c2 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03b1 \u03c4\u03bf\u03c5 8,5% \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 0,* \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u039c\u03b5\u03c1\u03af\u03b4\u03b9\u03b1 \u03c3\u03b5 \u03cc\u03b3\u03ba\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 cola:<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">Pepsico: 8%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0392\u03af\u03ba\u03bf\u03c2: 6,4%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">Green Cola: 3,6%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u039b\u03bf\u03c5\u03be: 1,1%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0395\u03a8\u0391: 0,1%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0395\u03c0\u03b9\u03c3\u03b7\u03bc\u03ac\u03bd\u03b8\u03b7\u03ba\u03b5 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u0392\u03af\u03ba\u03bf\u03c2, \u03b1\u03c6\u03bf\u03c5\u03b3\u03ba\u03c1\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03b7 \u03c4\u03b7 \u03bd\u03ad\u03b1 \u03c4\u03ac\u03c3\u03b7 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03c9\u03b8\u03b5\u03af \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03b3\u03b9\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b6\u03ac\u03c7\u03b1\u03c1\u03b7, \u03bb\u03ac\u03bd\u03c3\u03b1\u03c1\u03b5 \u03c4\u03b7\u03bd \u0392\u03af\u03ba\u03bf\u03c2 Cola Zero \u03c4\u03b7\u03bd \u03ac\u03bd\u03bf\u03b9\u03be\u03b7 \u03c4\u03bf\u03c5 2021, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\u03c2. \u0397 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 Cola Zero Sugar \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c0\u03bb\u03ad\u03bf\u03bd \u03c4\u03bf 36% \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1\u03c2 Cola \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2 (+7,7% \u03c3\u03c4\u03bf 9\u03bc\u03b7\u03bd\u03bf \u03c4\u03bf\u03c5 2022 \u03bc\u03b5 \u03c4\u03b7\u03bd \u0392\u03af\u03ba\u03bf\u03c2 \u03bd\u03b1 \u00ab\u03c4\u03c1\u03ad\u03c7\u03b5\u03b9\u00bb \u03bc\u03b5 39%).<\/span><\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<p style=\"text-align: justify\"><strong><span style=\"font-size: large\">\u03a0\u03bf\u03c1\u03c4\u03bf\u03ba\u03b1\u03bb\u03ac\u03b4\u03b1<\/span><\/strong><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u03a3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03bf\u03c1\u03c4\u03bf\u03ba\u03b1\u03bb\u03ac\u03b4\u03b1\u03c2, \u03b7 \u0392\u03af\u03ba\u03bf\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd 3\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf 9,3%, \u03c3\u03b7\u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 10,9% \u03c3\u03b5 \u03cc\u03b3\u03ba\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf \u03c6\u03b5\u03c4\u03b9\u03bd\u03cc 9\u03bc\u03b7\u03bd\u03bf. \u0391\u03c0\u03ad\u03c7\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03c9\u03c2 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 Coca Cola 3E \u03ba\u03b1\u03b9 \u039b\u03bf\u03c5\u03be.<\/span><\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<p style=\"text-align: justify\"><strong><span style=\"font-size: large\">\u039c\u03b5\u03c1\u03af\u03b4\u03b9\u03b1 \u03c3\u03b5 \u03cc\u03b3\u03ba\u03bf\u03c5\u03c2<\/span><\/strong><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">Coca Cola 3E: 38,4%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u039b\u03bf\u03c5\u03be: 25,9%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0392\u03af\u03ba\u03bf\u03c2: 9,3%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">Pepsico: 7,4%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0395\u03a8\u0391: 5,5%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">Green Cola: 3,2%<\/span><\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<p style=\"text-align: justify\"><strong><span style=\"font-size: large\">\u039b\u03b5\u03bc\u03bf\u03bd\u03ac\u03b4\u03b1<\/span><\/strong><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u03a3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03c4\u03b7\u03c2 \u03bb\u03b5\u03bc\u03bf\u03bd\u03ac\u03b4\u03b1\u03c2, \u03b7 \u0392\u03af\u03ba\u03bf\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd 3\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf 11,5% \u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 0,8 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c0\u03ad\u03c1\u03c5\u03c3\u03b9 \u03c7\u03ac\u03c1\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 10,5% \u03c3\u03b5 \u03cc\u03b3\u03ba\u03bf\u03c5\u03c2 \u03c3\u03c4\u03bf 9\u03bc\u03b7\u03bd\u03bf.<\/span><\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<p style=\"text-align: justify\"><strong><span style=\"font-size: large\">\u039c\u03b5\u03c1\u03af\u03b4\u03b9\u03b1 \u03c3\u03b5 \u03cc\u03b3\u03ba\u03bf\u03c5\u03c2 (9\u03bc\u03b7\u03bd\u03bf 2022)<\/span><\/strong><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u039b\u03bf\u03c5\u03be: 36,5%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">Coca Cola 3E: 20,8%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0392\u03af\u03ba\u03bf\u03c2: 11,5%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0395\u03a8\u0391: 9,2%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">Green Cola: 5,0%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">Pepsico: 4,1%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">Pink Grapefruit<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u039f \u039a\u03c9\u03bd\u03c3\u03c4\u03b1\u03bd\u03c4\u03af\u03bd\u03bf\u03c2 \u03a3\u03b5\u03c0\u03b5\u03c4\u03ac\u03c2 \u03ad\u03ba\u03b1\u03bd\u03b5 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b7 \u03ad\u03bc\u03c6\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5 pink grapefruit, \u03b7 \u03bf\u03c0\u03bf\u03af\u03b1 \u00ab\u03ad\u03c4\u03c1\u03b5\u03c7\u03b5\u00bb \u03c3\u03c4\u03bf 9\u03bc\u03b7\u03bd\u03bf \u03bc\u03b5 \u03c1\u03c5\u03b8\u03bc\u03cc 42,2%. \u03a4\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03b5\u03ba\u03c4\u03b9\u03bc\u03ac\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 3 \u03b5\u03ba\u03b1\u03c4. \u03bb\u03af\u03c4\u03c1\u03b1 \u03c3\u03c4\u03bf \u03bf\u03c1\u03b3\u03b1\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u03bb\u03b9\u03b1\u03bd\u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf, \u03b5\u03bd\u03ce \u03c4\u03bf \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c4\u03b7\u03c2 \u0392\u03af\u03ba\u03bf\u03c2, \u03bc\u03bf\u03bb\u03bf\u03bd\u03cc\u03c4\u03b9 \u03bb\u03b1\u03bd\u03c3\u03b1\u03c1\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c4\u03bf\u03bd \u039c\u03ac\u03c1\u03c4\u03b9\u03bf \u03c4\u03bf\u03c5 2022, \u03bc\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03ad\u03be\u03b9 \u03bc\u03ae\u03bd\u03b5\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03ba\u03b1\u03c4\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf 12,3%.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u039c\u03ac\u03bb\u03b9\u03c3\u03c4\u03b1, \u03c4\u03bf\u03c5\u03c2 \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf\u03c5\u03c2 \u03bc\u03ae\u03bd\u03b5\u03c2 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c1\u03c5\u03b8\u03bc\u03bf\u03cd\u03c2 20% \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03c4\u03b7\u03c2 \u03bc\u03b9\u03ba\u03c1\u03ae\u03c2 \u03bb\u03b9\u03b1\u03bd\u03b9\u03ba\u03ae\u03c2.<\/span><\/p>\n<p style=\"text-align: justify\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: justify\"><strong><span style=\"font-size: large\">\u039c\u03b5\u03c1\u03af\u03b4\u03b9\u03b1 \u03c3\u03b5 \u03cc\u03b3\u03ba\u03bf\u03c5\u03c2<\/span><\/strong><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">Coca Cola 3E: 57,2%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u039f\u03bb\u03c5\u03bc\u03c0\u03b9\u03b1\u03ba\u03ae \u0396\u03c5\u03b8\u03bf\u03c0\u03bf\u03b9\u03af\u03b1: 14,2%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0392\u03af\u03ba\u03bf\u03c2: 12,3%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">Green Cola: 5,5%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0395\u03a8\u0391: 1,6%<\/span><\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<p style=\"text-align: justify\"><strong><span style=\"font-size: large\">\u039d\u03b5\u03c1\u03cc<\/span><\/strong><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u03a3\u03b5 \u03cc,\u03c4\u03b9 \u03b1\u03c6\u03bf\u03c1\u03ac \u03c4\u03b7\u03bd core business, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae, \u03c4\u03bf \u03bd\u03b5\u03c1\u03cc \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03bf 70% \u03c4\u03bf\u03c5 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03bf\u03cd \u03c4\u03b6\u03af\u03c1\u03bf\u03c5 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2, \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03c0\u03bf\u03c5 \u03b1\u03bd\u03ad\u03b2\u03b1\u03b9\u03bd\u03b5 2,1% \u03c3\u03c4\u03bf 9\u03bc\u03b7\u03bd\u03bf, \u03c4\u03bf brand B\u03af\u03ba\u03bf\u03c2 \u03b1\u03bd\u03b1\u03c0\u03c4\u03cd\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac 7,4% \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03cc \u03c4\u03b7\u03c2 \u03ad\u03c6\u03b8\u03b1\u03c3\u03b5 \u03c4\u03bf 17,1% \u03b5\u03bd\u03b9\u03c3\u03c7\u03c5\u03bc\u03ad\u03bd\u03bf \u03ba\u03b1\u03c4\u03ac 0,8 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b5\u03c2.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03ad\u03c6\u03b5\u03c1\u03b5, \u03c4\u03b1 \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03b1 \u03c3\u03b5 \u03cc\u03b3\u03ba\u03bf\u03c5\u03c2 (\u03b3\u03b9\u03b1 branded \u03bd\u03b5\u03c1\u03ac) \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03b8\u03b7\u03ba\u03b1\u03bd \u03c9\u03c2 \u03b5\u03be\u03ae\u03c2:<\/span><\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<p style=\"text-align: justify\"><strong><span style=\"font-size: large\">\u039c\u03b5\u03c1\u03af\u03b4\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2<\/span><\/strong><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0396\u03b1\u03b3\u03cc\u03c1\u03b9: 17,7%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0392\u03af\u03ba\u03bf\u03c2: 17,1%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0398\u03b5\u03ce\u03bd\u03b7: 7,3%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u039a\u03bf\u03c1\u03c0\u03ae: 6,6%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u03a0\u03b7\u03b3\u03ad\u03c2 \u039a\u03c9\u03c3\u03c4\u03b7\u03bb\u03ac\u03c4\u03b1\u03c2: 2,3%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0391\u03cd\u03c1\u03b1: 1,8%<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u03a3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac \u03c0\u03ac\u03bd\u03c4\u03c9\u03c2, \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd Pl \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u0396\u03b1\u03b3\u03cc\u03c1\u03b9 \u03ba\u03b1\u03b9 \u0392\u03af\u03ba\u03bf\u03c2 \u03ba\u03b1\u03c4\u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03c4\u03bf \u03bc\u03b9\u03c3\u03cc \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2.<\/span><\/p>\n<p style=\"text-align: justify\">\u00a0<\/p>\n<p style=\"text-align: justify\"><strong><span style=\"font-size: large\">\u0395\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u03c2<\/span><\/strong><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u03a3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1, \u03cc\u03c0\u03c9\u03c2 \u03b1\u03bd\u03ad\u03c6\u03b5\u03c1\u03b5 \u03bf \u039a\u03c9\u03bd\u03c3\u03c4\u03b1\u03bd\u03c4\u03af\u03bd\u03bf\u03c2 \u03a3\u03b5\u03c0\u03b5\u03c4\u03ac\u03c2, \u03ad\u03c7\u03b5\u03b9 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 47 \u03b5\u03ba\u03b1\u03c4. \u03b5\u03c5\u03c1\u03ce \u03c4\u03b7\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03b1 7\u03b5\u03c4\u03af\u03b1 \u03ad\u03c7\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae:<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">3 \u03b5\u03c1\u03b3\u03bf\u03c3\u03c4\u03ac\u03c3\u03b9\u03b1 \u03c3\u03c4\u03b7\u03bd \u0389\u03c0\u03b5\u03b9\u03c1\u03bf (\u03bd\u03b5\u03c1\u03cc, \u03b1\u03bd\u03b1\u03c8\u03c5\u03ba\u03c4\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c0\u03bb\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1 \u03c6\u03b9\u03b1\u03bb\u03ce\u03bd \u03b1\u03c0\u03cc PET &amp; \u03c0\u03ce\u03bc\u03b1\u03c4\u03b1)<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">1 \u03c3\u03c4\u03b7\u03bd \u039f\u03c1\u03b5\u03b9\u03bd\u03ae \u039a\u03bf\u03c1\u03af\u03bd\u03b8\u03b9\u03b1<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">32 \u03b3\u03c1\u03b1\u03bc\u03bc\u03ad\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae\u03c2<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u03a0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03b9\u03ba\u03ae \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 421.000 \u03c6\u03b9\u03ac\u03bb\u03b5\u03c2 \u03c4\u03b7\u03bd \u03ce\u03c1\u03b1<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">2 logistics centers \u03c3\u03b5 \u0391\u03b8\u03ae\u03bd\u03b1 \u03ba\u03b1\u03b9 \u0398\u03b5\u03c3\u03c3\u03b1\u03bb\u03bf\u03bd\u03af\u03ba\u03b7<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">449 \u03b5\u03c1\u03b3\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf\u03b9<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0391\u03bd\u03b1\u03c6\u03bf\u03c1\u03b9\u03ba\u03ac \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9\u03c2, \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c4\u03bf 2023 \u03b8\u03b1 \u03bb\u03b1\u03bd\u03c3\u03ac\u03c1\u03b5\u03b9 \u03c3\u03b5\u03b9\u03c1\u03ac \u03b1\u03c0\u03cc \u03b1\u03bd\u03b1\u03ba\u03c5\u03ba\u03bb\u03c9\u03bc\u03ad\u03bd\u03bf \u03c5\u03bb\u03b9\u03ba\u03cc rpet.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u0397 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c3\u03b5 \u03ad\u03be\u03c5\u03c0\u03bd\u03b1 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03bc\u03b7\u03c7\u03b1\u03bd\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd, \u03bc\u03b5\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03c4\u03c3\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03b1\u03ba\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b5 \u03c3\u03c4\u03b7\u03bd \u03b9\u03b4\u03b9\u03bf\u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03c3\u03b5 \u03b4\u03cd\u03bf \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2, \u03b5\u03bd\u03ce \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b1\u03b4\u03b5\u03b9\u03bf\u03b4\u03cc\u03c4\u03b7\u03c3\u03b7\u03c2.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: large\">\u039a\u03bb\u03b5\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03bf\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03c2, \u03b7 \u0395\u03bb\u03ad\u03bd\u03b7 \u0398\u03b5\u03bf\u03c7\u03ac\u03c1\u03b7, \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae \u03b4\u03b9\u03b5\u03c5\u03b8\u03cd\u03bd\u03c4\u03c1\u03b9\u03b1 \u03c4\u03b7\u03c2 \u0392\u03af\u03ba\u03bf\u03c2, \u03c5\u03c0\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b9\u03c3\u03b5 \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c4\u03b7\u03c2 \u03cc\u03c4\u03b9 \u00ab\u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bf 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style=\"text-align: justify\"><span style=\"font-size: large\"><a href=\"https:\/\/www.imerisia.gr\/epiheiriseis\/58799_bikos-i-theamatiki-poreia-apo-mia-treli-idea-os-ton-tziro-ton-100-ekat-nea\" target=\"_blank\">\u0397\u03bc\u03b5\u03c1\u03b7\u03c3\u03af\u03b1<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0&#8211; \u039d\u03ad\u03b1 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 22 \u03b5\u03ba\u03b1\u03c4. \u039c\u03b5 \u03bd\u03ad\u03b1 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7 \u20ac22 \u03b5\u03ba\u03b1\u03c4. \u03c3\u03c4\u03bf \u039a\u03b1\u03bb\u03c0\u03ac\u03ba\u03b9 \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03bf \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c4\u03bf\u03c5 HoReCa, \u03c4\u03b7 \u03bb\u03b5\u03b3\u03cc\u03bc\u03b5\u03bd\u03b7 \u03ba\u03c1\u03cd\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03cc\u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03c7\u03b5 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":104292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[11745,75,7588,4602,511],"class_list":["post-71809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vivvo-category-10","tag-11745","tag-75","tag-7588","tag-4602","tag-511"],"_links":{"self":[{"href":"https:\/\/www.palmografos.com\/index.php?rest_route=\/wp\/v2\/posts\/71809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.palmografos.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.palmografos.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.palmografos.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.palmografos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=71809"}],"version-history":[{"count":1,"href":"https:\/\/www.palmografos.com\/index.php?rest_route=\/wp\/v2\/posts\/71809\/revisions"}],"predecessor-version":[{"id":105915,"href":"https:\/\/www.palmografos.com\/index.php?rest_route=\/wp\/v2\/posts\/71809\/revisions\/105915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.palmografos.com\/index.php?rest_route=\/wp\/v2\/media\/104292"}],"wp:attachment":[{"href":"https:\/\/www.palmografos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=71809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.palmografos.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=71809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.palmografos.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=71809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}